Sources have confirmed there is a possibility that the Big 12 could be changing its name. Sources have told ESPN that the conference is looking at a cooperating sponsor that could remove the “Big” from the Big 12.
Action Network first reported that Allstate is linked as the potential sponsor, while ESPN has reported that their sources confirmed the connection between the Big 12 and a private equity firm called CVC Capital Partners.
With the Big Ten and SEC receiving a giant boost in revenue thanks to their respective TV deals, it is no surprise the Big 12 is making a move to expand theirs.
“Every commercial opportunity the commissioner is bringing is a way to close the financial gap between the Big 12 and SEC,” a Big 12 source told ESPN. “
Sources: The Big 12 is exploring selling its naming right to a title sponsor, with potential revenue being hundreds of millions over the course of the deal. It would be one of the largest commercial deals in collegiate athletics history. (Not including media rights.) pic.twitter.com/bpb54ilic8
— Pete Thamel (@PeteThamel) June 13, 2024
Big 12 in discussions w/Allstate on naming rights deal worth $30-$50 million, sources told @ActionNetworkHQ. Name possibilities include Big Allstate Conference or Allstate 12 Conference & Big 12 also considering $800M private equity deal, sources saidhttps://t.co/Cv22vjhBSx
— Brett McMurphy (@Brett_McMurphy) June 13, 2024
